Friday, October 06, 2006

MySpace silver flirters

More than Half of MySpace Visitors are Now Age 35 or Older, as the site’s demographic composition continues to shift.

Analysis reveals that significant age differences exist between the user bases of these sites.

Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.

The data are interesting for PR people who are involved in social media and for practitioners who have not yet realised how broad the demographic is.