Saturday, October 07, 2006

Monetising blogs

This item from Reuters set me thinking. The article says:

Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Penguin became the latest to jump on the bandwagon when it bought "La Petite Anglaise", the memoirs of Catherine Sanderson, who was fired by her company because of her blog, in one of the more hotly discussed acquisitions this week at the Frankfurt Book Fair.

If an author can turn a blog into a book, so too can a company, or a consultancy. The book can be an e-book, printed book, wiki etc.