Mobile TV arrives in Bristol

Four major mobile phone operators yesterday launched trials for a new mobile TV service, which will take place initially in the Bristol area says Graham Charlton at e-consultancy.

The trial, which will run for the next three months, will test whether mobile operators into can use their existing infrastructure to deliver mobile TV and other multimedia services to users with compatible handsets.

This is very important to PR. It means we now need to offer TV stations mobile optimised content for the most importnat consumer demographic.

Better start working out how now.