Monday, October 16, 2006

Martin Sorrell wriggles

The fall and fall of advertising is making Sir Martin wriggle.
He is now desperately distancing WPP from advertising. He is right to do so. Investors can see that it no longer delivers the goods. Here is what WPP is saying to The Business:

WPP is not now an advertising agency. More than half its business comes from areas outside traditional advertising and media planning and buying – in specialties such as insight, information and consultancy, public relations and public affairs, branding and identity, healthcare and specialist communications. The most significant part of the last specialty is direct, interactive and internet.
Here is why PR has a role, which may dig WPP out of its hole.