Saturday, October 14, 2006

The marketing anti-heros

Graham Charlton reports that BT hopes to take a lead in the battle against the scourge of spam on the internet by introducing a new system designed to filter out spam before it reaches their customer’s PCs.

BT’s Content Forensics system, devised by StreamShield Networks, will scan millions of emails every day, alerting them to the location of spam related problems on its network.

So here we have a company offering a service, and being considered heroic for it initiative, to block out advertising.

Q: Why do you use email marketing
A: I want to be an anti-hero