Friday, October 27, 2006

Manipulating information - is not an option

Corporate Blogging: What Could Go Wrong? - notes:

The majority of companies spend too much time worrying about unfiltered comments getting out. They should be more concerned with what happens when lawyers, executives and PR/marketing folks get the notion that blogs and other such media are nothing more than a new way to manipulate information.

It is going to be a long haul. Companies do need to understand that the combination of available social media and broadband has changed the game.