Saturday, October 14, 2006

Local papers revamp - need video and interactive content by year end

Journalism UK finds out that Trinity Mirror is to re-launch all its regional and local newspaper websites by the end of the year to refocus on interactive elements.

The re-launch will start with the Liverpool Echo, before expanding across all its 240 other titles - some of which will be going online for the first time.

This will mean that regional PR strategies will have to change to meet the new requirements. One anticipates that this will mean that the PR industry will have to prepare to meet the new challenge.

Trinity Mirror also hopes to have as many as 60 video journalists working across its regional titles by next year.