Saturday, October 07, 2006

Its relationships, stupid

Charline Li focuses on why Google and YouTube would be interested in working together. She makes this point:

It’s not just the sheer numbers that grabs Google’s attention. YouTube is a gem because it figured out what Google, Yahoo!, MSN, AOL, and all of the other video players in the marketplace couldn’t – that it’s not about the video. It’s really about the community that’s around the video.

In PR we can focus on the social element. The channels are interesting and can be ceeded to the folks like marketers, but the social group is the key.

This is where Public Relations has to focus.

In practice, YouTube is interesting for PR because it is a place where we can engage with social groups and their conversations.