Friday, October 27, 2006

Intel sponsors music site

Press Gazette says that the Guardian is launching a new music site today which will be sponsored by computer firm Intel.

According Guardian digital boss Emily Bell, Intel will "integrate their brand" into the site, but she said it will retain editorial independence.

This is interesting because it is another way that a good media brand can generate revenue - sponsorship.

Sponsorship as a public relations practice is well established although it is worth remembering the cost of promoting sponsorship is not cheap.