School pupils can now take a GCSE entirely online - including doing the coursework and exams electronically.
Online courses have been around for some time and there has been online or "e-assessment" of various tests.
But the new environmental and land-based science course is said to be the first totally non-paper GCSE.
What is significant are the range of social media tools used in these endeavours. In PR we need this knowledge and there skills, there is a whole generation that does not find it different, it represents a huge market.... It offers really fun conversations.