If education is online - so is PR

For those who think this online stuff might go away, I offer this news from the BBC:

School pupils can now take a GCSE entirely online - including doing the coursework and exams electronically.

Online courses have been around for some time and there has been online or "e-assessment" of various tests.

But the new environmental and land-based science course is said to be the first totally non-paper GCSE.

What is significant are the range of social media tools used in these endeavours. In PR we need this knowledge and there skills, there is a whole generation that does not find it different, it represents a huge market.... It offers really fun conversations.