How to pitch a blog

Lee Odden tells that Online Marketing Blog gets about 5-10 pitches per week on average, which provides more than enough of a sample on how blogs are getting pitched these days. What’s the verdict? It doesn’t look good.

This is a good post on how to be really good at blogger relations and makes these points:

1. Be relevant.
   
2. Personalize.
   
3. Make it easy.
   
4. Schwag is good.
   
5. Be persistent.
   

The full description on the blog and lots of references to other good works.