Wednesday, October 25, 2006

How stories jump channels

CEN comments on PR pride....Now it is in the bloggershpere....The story had jumped from the press to bloggersphere and has another life in a new channel..... a lesson for PR people everywhere ....

"Hurt pride has made the PR team at Cambridge-based WAR withdraw from the latest Chartered Institute of Public Relations Pride Awards.

One of the region's premier media agencies, WAR has pulled out of the contest after not getting two of its campaigns short-listed this year.

As a result, the agency has withdrawn all its entries and says it is concerned about both the judging process and the standard of entries.

WAR's PR team swept the board last year, picking up 10 awards, including PR Consultancy of the Year."

Note created Oct 25, 2006
CEN : Businesss : News : WAR out of award shortlist -