Sunday, October 15, 2006

How social media circumvents marketing

Jonathan Kranz has a post about how an ebook became a dead tree book.
This is a classic example of how values online convert to real money. It takes the seller direct to the buyer. Note: no advertising, no marketing, no pop-ups just value.

If you offer values to people with similar values the symbiotic reality is a relationship. In this case a book contract.