Wednesday, October 04, 2006

Hoe to run a party the Google way

e-consultancy reports the speech by Google boss Eric Schmidt at the Tory conference, Schmidt said party leader and blogger David Cameron should adopt the search giant's internal model.

"We run Google in this bizarre way which we call 70-20-10. Seventy percent of our resources are applied to our core business, 20% on our adjacent businesses and 10% on new and innovative things that nobody could possibly ever have thought of," he said.

"I was thinking Mr Cameron and the leadership could say 70% could work on our core activities, 20% could work on our adjacent activities, and 10% of you are in charge of inventing completely new ideas - half of which are wacko, and half of which are brilliant."

In such fast changing time perhaps this would be a good model for PR departments too.