Wednesday, October 18, 2006

Guardian Media - buys radio station

Guardian Media Group has bought GCap Media's two Century commercial regional radio stations, in Manchester and Gateshead, in a £60m deal.

Local radio has had a torridtime recently but there is alot more to this extension of the Guardian's radio empire.

Radio is in the mix of channels for editorial and is a useful channel in its own right. Add an ability to re-purpose radio programmes as the BBC is now doing and the options for attracting a different range of listeners grows.

Good move.