BloomBox was launched in September 2006. The first BloomBox-powered site is Islandoo. For Islandoo, BloomBox has been customised to create a user generated audition site where the community's collective wisdom is used to decide who gets picked.
Since it started marketing they have been surprised by the new uses that people have seen for the software. Sports clubs are considering using BloomBox to create a community of fans. Large professional services firms are considering using BloomBox as a knowledge management system. BloomBox would be great for these applications, and probably many more!