With a background provided by Kami Huyse, and a very interesting talk by Dr Kolb, considered Text 100’s ‘resident futurist’, you can join a discussion about how new media technology is changing PR practice. He outlines some new skills PR practitioners need to develop.
To my mind there is no alternative. Would one expect a PR person (what ever the domain of practice) to ignore the press, radio, television, or the web? Of course not.
In this Forward podcast, Dr Kolb encourages PR students and new practitioners to get involved with peer-to-peer media platforms, and also outlines Text 100’s involvement in Second Life. To begin the podcast, Kami Huyse gives some introductory information about what Second Life is and why PR practitioners should take notice of it.