Thursday, October 05, 2006

Four daily editorial deadlines at The Telegraph

The Telegraph is planning to use new editorial touchpoints to drive multi-media advertising.

Annelies van den Belt, new media director of the Telegraph Group, told the Association of Online Publishers' conference in London, that touchpoints - four daily editorial deadlines focusing on delivering news to different platforms and audiences developed as part of the Telegraph's integrated newsroom project - are key to new advertising plans.