Does the use of famous names still have the power to attract the public to events and causes, or have we over-used them, and is their power diluted by B lists and scandals? Love them or hate them, celebrities are still sought after to help promote new products, launch events or attract clients to a new venue.
Active Events discusses this issue. Celebrity has always been with us. It is something that society enjoys. The Hittites, Ancient Greeks and Romans had celebrities.
Today there is a big gorilla in the room. It is really easy for celebrity status to emerge in social media very fast which can make some celebs appear passe.
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