Eric T. Peterson is a veteran of web analytics and author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.
He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.
In a nutshell, what are the challenges associated with measuring Web 2.0 traffic? asks e-consultancy.Blogs are being measured with, Visual Sciences , MeasureMap , Blogbeat etc, and RSS with Feedburner . Top-tier vendors like WebSideStory are announcing new measurement options.
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