Wednesday, October 18, 2006

E-mail marketing guide

"The Marketer & Agency Guide to Email Deliverability is a comprehensive document that provides marketers with a guide on their email marketing.

Available from the Interactive Marketing Bureau it is full of marketing verbiage but is, never the less useful.

It offer marketers a single standard definition of 'deliverability' as well as accurate and timely information around causes of delivery problems and measurement.

As a very high proportion of such conetnet is regarded as spam and because spam filtering is getting better all the time, this is a valuable contribution in the use of email for communication.