Saturday, October 07, 2006

Celeb podcast for PR campaign.

Former Senator and health care advocate Bob Dole made available today the tenth and final episode in his podcast series, Ten Things Seniors Need to Know about Medicare's Drug Coverage, reports Medical News Today. In this podcast Dole discusses some of the enhanced features that Medicare is offering beneficiaries to help them prepare for the 2007 enrollment period. This episode can be downloaded at, as well as on iTunes and other podcast directories.

This is an example of both political application of social media and a practical use of a 'celebrity' to put across a point.