Saturday, October 14, 2006

Brand management -Spam

Erin Caldwell has a lovely story.

Naturally, as players in this online world, we’re all QUITE familiar with spam. But in this case, I’m talking about SPAM (Hormel’s food product). A story on the news caught my attention this morning: “The producer of the canned pork product Spam has lost a bid to claim the word as a trademark for unsolicited e-mails.”

Even the news anchor reporting on the story was ridiculing the food company’s recent attempt. Hmm. Not a good sign, Hormel.

In this Fortune article, this little ditty is my favorite:

“Ultimately, we are trying to avoid the day when the consuming public asks, ‘Why would Hormel Foods name its product after junk e-mail?’”
Of the Marketing domains, brand management is one that retains interest (the rest being largely about scream marketing to social groups that are vanishing faster than snow in a microwave).

Managing brands with scream marketing obviously does not work - told you so!

Its about relationships, its about relationships, its about relationships, its about relationships, its about relationships, its about relationships.....................