From Ian Delaney there is a report of an interview with Josh Quittner, the editor of Business 2.0, who has just instructed all his journalists to start writing blogs in addition to their normal duties. The individual blogs will be aggregated on a super-site, in addition to the normal Business 2.0 blog.
I think this is shooting from the hip.
There has to be more to it than 'be a blogger'.
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