Sunday, October 01, 2006

Are YOU spreading your podcasts about?

Figures obtained by the Scottish Conservatives showed eight people downloaded a podcast of a recent sports summit at Stirling University.

Tory MSP Derek Brownlee questioned the amount spent on creating the downloads when "the figures are so poor" reports the BBC.

Mr Brownlee could have a point. Is the podcast being offered to the media outlets across (not just Scotland but) the world. Are they presented in a variety of formats, have they been offered to all the sports club web sites in Scotland .......... and so a normal PR person would want to know the answers.

The politician wants to know about ROI - over how many years?

Silly Mr Brownlee.