Saturday, September 16, 2006

Your podcast chances are good

A good PR podcast will compete quite effectively with commercial sound tracks if this BBC report of Jupiter research is right.

The Jupiter Research report reveals that, on average, only 20 of the tracks on a iPod will be from the iTunes shop. Far more important to iPod owners, said the study, was free music ripped from CDs someone already owned or acquired from file-sharing sites.

That site could easily be one run by a public relations department.