Tuesday, September 26, 2006

Wine + Blog + sales

Here is a case study about how one can use blogging to increase sales from B2Day:

While I am on the topic of blogs and marketing, I've been meaning to write a post about Stormhoek, a South African winery that is using blogs as its main marketing channel. Last year, it launched its blog marketing campaign in the UK by offering a free bottle of wine to about 85 bloggers there. Some of the bloggers then wrote about the wine, others wrote about the marketing campaign, but the buzz worked. (Yes, I got two free bottles myself—a pinot grigio that tasted more like a chardonnay and a red pinotage—and I've got to say they tasted quite good). Last year, Stormhoek doubled its exports of wine to the UK from 50,000 cases to 100,000 cases.