While I am on the topic of blogs and marketing, I've been meaning to write a post about Stormhoek, a South African winery that is using blogs as its main marketing channel. Last year, it launched its blog marketing campaign in the UK by offering a free bottle of wine to about 85 bloggers there. Some of the bloggers then wrote about the wine, others wrote about the marketing campaign, but the buzz worked. (Yes, I got two free bottles myself—a pinot grigio that tasted more like a chardonnay and a red pinotage—and I've got to say they tasted quite good). Last year, Stormhoek doubled its exports of wine to the UK from 50,000 cases to 100,000 cases.
Tuesday, September 26, 2006
Wine + Blog + sales
Here is a case study about how one can use blogging to increase sales from B2Day: