Thursday, September 14, 2006

Wigets make sense

In the early days of the Internet, most companies would create a destination website, wait for users to show up, and then make money from the advertisements. Now they use widgets to reel users in. Consider a typical MySpace user's page, studded with widgets that pull from video goliath YouTube or photo services such as Slide. Everyone's a winner here: MySpace, because it becomes stickier; YouTube and Slide, because they get the traffic; and the user, because he or she gets it all on one page.

To learn more about this see what Om Malik has to say and add imagination.