Text100 has a great video on YouTube (where else) explaining why an PR consultancy (or client) should use Second Life.
Shel Holtz gave me this link which also takes us (thanks to CC Chapman) to NMC' Second Life campus.
Virtual environments are not new. Architects have used them for years but SL is free and can be used for a wide range of application. Text 100 and NMC are real applications.
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