Today, I was asked (again), what is PR?
In social science:
"Concerning that complex whole which creates cultural acceptance for an organisation including knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society to contribute values through the creation of effective relationships"
(from “Sir Edward B. Tylor 1871: "culture or civilization, taken in its wide ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society".)
In management:
"That practice which facilitates the nexus of relationship to define an organisation."
In practice
The capability which facilitates relationships to affect an organisation and its constituency to their mutual advantage.
Thus... its all about relationships.
See also:
A previous answer
PR practices
The scope of PR
PR serving industry
What is an organisation
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