Wednesday, September 27, 2006

We don't want press releases.

This is something everyone in PR is going to have to understand and not just for this site.

(1) Read the site. (2) Understand what the hell we talk about (3) Maybe participate on the site in comments (4) Explain to us why whatever your pitching is really interesting to our audience, rather than just claiming its "exciting." Oh yeah, if you claim that the company you're representing is "the leading" company in whatever tiny market you've made up just so you can claim to be leading it... don't even bother.

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