Understanding virtual environments

Dan Greenfield do have a great blog and his interview with Aaron Uhrmacher, senior account executive at Text 100 is an excellent insight into Second Life.

Aaron's opening comment of:

"Our SL presence stemmed from a presentation that we made at the Arthur Page Society on the future of communications and social media. In our work, we are very involved in peer-to-peer media blogs wikis, podcasts, etc. SL allows for a more immersive form of communications. In SL, you can collaborate in three dimensions. "

Is an excellent introduction as to why people in PR should understand this form of communication.

The full interview is here.


But its in more than an interview it is a Second Life case study. It shows why an organisation might like to use these kinds of channels for communication - for commercial gain.