A twist to traditional blogging

The scientific journal Nature is to adopt an open peer-review system to judge papers submitted for publication.

Manuscripts will be uploaded to a pre-print server and made available online in what is essentially a blog, allowing members of the scientific community to comment on the content's merit, reports PC Pro.

The range of applications for new media is very wide and this is an example. Inagine doing the same for internal reviewing and aproval for draft 'press release' or online comment prior to publication.

It may mean that lawyers and product managers will truly be singing of the same hymn sheet.