Tomorrow, you have to get on line and try it out

If you have not already tried it out its time you did. YouTube is the fastest growing online brand in the UK, increasing the number of its users by nearly 500% in the first six months of 2006. It is a must for PR practice and offers a wide range of opportunities. With 3.6 million unique users in July, YouTube is used by more than one in eight Internet users in the UK.

Thank you to the Guardian for pointing it out but Put another way. This is 6% of the UK population. Its bigger than the Sun or the Mirror. Its 'readership' bigger than any newspaper. It can be on your 'press list' by Monday morning.

Websites with user-generated content dominate the top 10 hottest online brands, according to Internet research outfit Nielsen NetRatings.

YouTube beat rival social networking sites Flickr, which increased by only 131%, and Rupert Murdoch-owned MySpace, which is only up by up 98%.

Now... we are talking 6 (yes SIX) months here not year on year.

Come back in a year and do not be surprised to find that 15% of the uk total (baby Fiona, mum, dad, grandma and uncle Herbert) population all using YouTube.