Thank you to the Guardian for pointing it out but Put another way. This is 6% of the UK population. Its bigger than the Sun or the Mirror. Its 'readership' bigger than any newspaper. It can be on your 'press list' by Monday morning.
Websites with user-generated content dominate the top 10 hottest online brands, according to Internet research outfit Nielsen NetRatings.
YouTube beat rival social networking sites Flickr, which increased by only 131%, and Rupert Murdoch-owned MySpace, which is only up by up 98%.Now... we are talking 6 (yes SIX) months here not year on year.
Come back in a year and do not be surprised to find that 15% of the uk total (baby Fiona, mum, dad, grandma and uncle Herbert) population all using YouTube.