Thursday, September 28, 2006

Time warp or moderne, the state of legal PR.

Legal Week has an article by Ronel Lehman which deals with a range of ways law firms can promote their services.

It is limited in scope and suggests that the legal profession is stuck in a 1970's promotional time warp.

This is not the case. Outlaw Radio, a weekly 10 minute podcast is an example of the use of new media and a fresher look at how the legal profession can engage with communities both local and global.

Almost all Social Media can be effectively deployed by law firms to good effect and the competitive advantage is available to the early adopters.