Saturday, September 16, 2006

"This is your audience you want to attack, fool"

There is no doubt that the entertainment moguls are have not yet understood that riding rogh shod over their customers is barbaric.

Apparently not happy with how negotiations are going with YouTube and MySpace, Universal CEO Doug Morris is threatening action over what he sees as copyright infringement of Universal's music videos illegally posted to sites. He told an investor conference:

We believe these new businesses are copyright infringers and owe us tens of millions of dollars. "How we deal with these companies will be revealed shortly.

Them's fightin' words says Business2Blog. To which media critic/blogger Jeff Jarvis responds:

This is your audience you want to attack, fool. They are marketing and distributing your music for you. Don’t want them to? Fine. Plenty more where you came from.

Media executives are realizing that there is a lot of advertising money to be made from online videos and their attitude is to try to grab as much of it as they can. But the YouTubes of the world are saying, "Wait a second. Don't just slap ads on this. The videos are a form of marketing in and of themselves."