Thursday, September 07, 2006

SMS applications

There’s a lot of talk about the use of SMS messaging as a communications tool recently. has some interesting commentary on the matter, says Piaras Kelly.

This time it is about Text Messaging (SMS).

He says:
It’s obvious that a message is able to be spread much more rapidly than ever before, but can organisations take advantage of this and harness that power. In some cases I believe it can, but we have some way to go before we’ve mastered its use as a communications tool. An example of this would be BA’s decision to send 20,000 SMS messages during the recent terror scare in the UK.

Has your PR consultancy a capability as powerful as this?

It may be an idea to look into this form of communication.