Sunday, September 24, 2006

Teach flint knapping to PR students

Robyn Lewis, writing in PR Week (subscription required to read on-line) reports on a poll that has discovered that just seven of the 27 CIPR-approved higher-education PR and comms courses in the UK offer modules dedicated to new media.

Which say a lot for the CIPR; demonstrates PRWeek's 'new media' credentials in the UK and sloth among PR academics.

The target of 50% school leavers to get a degree education will create some stunning flint knappers. Hooray!