Monday, September 25, 2006

A spin doctor's worst nightmare

Ian Dale in the Guardian examines the issus and opportunities for political parties in a blog mediated era.

Blogs are a spin doctor's worst nightmare come true - and then some. It would be understandable if political parties regarded them as uncontrolled, uncontrollable and sometimes downright troublesome. But if they did, they would be missing a huge opportunity to market their message without the filter of mainstream media reportage and comment. The political party that can harness blogs to its cause is the one that will win the internet campaigning war.

It might also be said that this applies to a lot of companies as well.