Sunday, September 24, 2006

Some rules for pitching to bloggers.

Niall Cook has some wise words for PR people who want bloggers to mention their products.

His points are here.

I like this one:
Assume that the vast majority won't ever mention it (NB. the propensity to not mention a product it is directly proportional to the influence of the blogger)
Not to mention finding time to even open the package.