Wednesday, September 27, 2006

Social Media drives retail visits in the USA

Google is top U.S. search engine responsible for 14.93 percent of U.S. upstream visits to the Shopping and Classifieds category, Yahoo! Search was the second and accounted for 2.53 percent according to Hitwise.

Social Media is beginning to drive traffic and at these levels, a lot of traffic.

"Search is a proven method of acquiring traffic and Google is the leader in driving online retail site traffic," said Bill Tancer, General Manager of Global Research at Hitwise. "With the growth of MySpace and others, online retailers should expand their focus beyond search to consider social networking sites as a source of additional traffic."

Social Media is figuring strongly as a candidate for inclusion in media programmes.