Seven in 10 arts professionals – many of whom have a role in marketing – said they believed their organisation could make more use of digital media.
So says Bob Worcester of Mori in Profile this week.
One stumbling block is clearly the amount of money available, as budgets for digital marketing remain low; two-thirds of organisations currently allocate less than £10,000 per annum to digital technologies. While 98 per cent of organisations now have websites, 76 per cent say their website fails to meet all of the needs of their audiences. Many said they believed their organisation’s whole site needed redevelopment to function effectively.
Looks like there is another campaign that CIPR should get stuck into - Social Media work is not cheap!