Monday, September 18, 2006

Research and evaluation

Heather Hopkins is Director of Research for Hitwise UK. In this role, Heather analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. She was looking at clickstream traffic from MySpace and Bebo this morning for a reporter and noticed among the downstream sites from MySpace. In fact, the site ranked as the third highest downstream Shopping & Classifieds site from MySpace Music last week, after eBay UK and eBay.

If The PR industry was to use this information, imagine its power for PR planning, strategy development and evaluation.

Sorta makes the usual charts look a bit ... unreal?