Wednesday, September 13, 2006

PR transparency

Perhaps what we are seeing at last is the enforced transparency that comes from the semantic web.

This was a conclusion we came to in 1999 at the CIPR Internet Commission. (It would be soooo useful if the papers were published by the CIPR - its site needs an archive capability. Perhaps we should introduce them to Google which is said to be building a global archive) .

Andrew Lark has a post on the subject of trasnparency and 'green policies and notes: What is going on here is interesting. Recognizing the very tangible commercial advantage of messaging green, companies like Sun, GE and Dell are moving beyond messaging as hyperbole and into making the message very real. The stand to gain from the mantra of "live the message and prosper".