Andy Lark has this great post about the absence of thought and PR speak.
Lee Gomes on the use of the word Breakthrough in press releases. There are plenty of other common phrases. Like "leading" - if everyone is leading then who isn't? A simple and imperfect Google search on 'press release leading' resulted in 92,700,999 results...
Our laziness in crafting news releases isn't just tiresome, to Lee's point, it perverts the very language we depend on for our trade.
His full post adds more.
It is a real turn off. Why do PR people keep using these obviously nonsense words.