Wednesday, September 27, 2006

PR is just not channel savvy

It comes as blow to learn that PR people just don't use the communications channels available to them.
From PRW (behind Michael Heseltine's skirts and other firewalls), we learn
SUBtv, the company that runs a network of screens in student unions and bars, has called on more PR ­execu­tives to use the channel ­to reach the UK's growing student population.