Tuesday, September 12, 2006

Podcasting, a PR tool

THE City of Birmingham Symphony Orchestra has become the first major ensemble in the world to launch a regular podcast.

The free 30-minute monthly download includes the latest CBSO news, interviews and discussions with musicians and conductors as well as music clips.

The report in the Manchester Evening News shows how podcasting can be used in public relations to help promote and build communities online. Well done City of Birmingham Symphony Orchestra.