Friday, September 08, 2006

People like to download

If you make it easy to download from a radio stations people like it.
Mobile phone users are prepared to spend £9 a week downloading songs from the radio, the Guardian notes. On average the participants in the trial bought seven songs a week, costing £1.25 each, from pop station Heart.
This could also give extra life to radio programes, interviews and other radio content.
Note also this is convergent technologies. radio to iPod.