Tuesday, September 26, 2006

Online advertsing growth slows

This means that the rate of increase in the USA (and mirrored in the UK) is less but growth continues. Comment from e-consultancy says:

Research firm eMarketer has forecast that growth in US online ad spending will slow slightly this year as due to weaker consumer spending and as the market matures.

A report by the firm predicted internet ad revenues would rise 26.8% to $15.9bn this year – a move that may calm some fears in the industry after Yahoo!’s warning sent shares tumbling last week.

But that represents a slight cooling off from growth rates of 30% and above in the past two years, and is lower than eMarketer’s previous estimate of $16.7bn, the company said.