Saturday, September 16, 2006

On line video is BIG

The PR industry has a big opportunity. Video.

Almost 40% of internet users download and watch videos on the web, according to a survey of 10,000 consumers. Reflecting the explosion in networking websites such as Bebo and video download site YouTube, the research also found that just over half of all young people (54%) want to create or share their own content on the web, reports Tara Conlan of the Guardian.

The global study by consultancy Accenture found that audiences want more control over where and when they watch footage, and they want to make more of their own.

Sounds like an opportunity.